![]() sales) and all of the little things (e.g. To “Do.” Hire a layer of management or a creative agency to identify a market opportunity, understand the competitive landscape, find a relative sweet spot, create a “brand strategy,” build a website, produce content, distribute eMail, publish social media, make “better” product for the market opportunity, and measure all of the big stuff (e.g. The natural instinct to solve the problem is… The notion among leadership teams, founders, and business managers, is that they need to apply best practices across the organization producing the right message, delivering it at the right time to the right customer. ![]() It all begins with the puzzle of how to scale, and scale profitably.
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